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New Jersey Intellectual Property Law Association (NJIPLA)

Branding and Brand Protection in Digital Media

  • 02/06/2014
  • 12:00 PM - 5:30 PM
  • Hyatt Regency New Brunswick


Registration is closed

Branding and Brand Protection in Digital Media:  How Social and Emerging Media Have Broadened the Scope of IP Counseling

Hyatt Regency New Brunswick
Two Albany Street, New Brunswick, NJ
(732) 873-1234

CLE: 4.5 NJ, 4.0 PA, 4.0 NY

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This half-day CLE reviewed the biggest social media platforms, various laws and regulations that impact a social media initiative, and the best practices in using third party materials in social media programs. Guest speakers included:
  • Jake Feldman, Assistant General Counsel – Trademarks, Johnson & Johnson (Moderator)
  • Darren Cahr, Partner, Drinker Biddle & Reath
  • Devon Eyer, Director Corporate Communications, Social Media, Johnson & Johnson
  • Brian Jaenicke, Senior Trademark Counsel, Johnson & Johnson
  • Mary Leheny, Chief Trademark Counsel at Novartis Consumer Health
  • Nichole Martiak, Patent Attorney, SorinRand LLP
  • Terri Seligman, Partner, Frankfurt Kurnit Klein & Selz
  • Scott Smedresman, Technology Transactions Attorney, SorinRand LLP
12:00 - 1:00 p.m.  Luncheon

1:00 - 1:15 p.m.    Opening Remarks

1:15 - 2:35 p.m.    Panel One: Social Media Platforms
This panel will discuss how brands are activating on the biggest social media platforms; legal considerations in social media from the FDA to the FTC; and managing and controlling social media initiatives.

2:35 - 2:45 p.m.    Break

2:45 - 4:05 p.m.    Panel Two: Clearance, Brand Building, and Policy Development in Social and Digital Spaces
This panel will discuss strategies for trademark clearance in the social and digital space; unconventional brand opportunities and strategies; right to market clearance for startups and the of patents for startups generally; and developing internal social media policies.

4:05 - 4:15 p.m.    Break

4:15 - 5: 25 p.m.   Panel Three: Brand Enforcement and Protection
This panel will discuss counterfeit prevention technologies and practices; how you can identify a product as a counterfeit; legal strategies from an in-house perspective; and strategies from an outside counsel perspective.

5:25 - 5:30 p.m.    Closing Remarks

5:30 - 6:30 p.m.    Networking Event (Cash Bar)

Registration  Fee:

Member - $200 before January 30th / $225 after January 30th
Non-Member - $225 before January 30th / after January 30th